We’ve had so many remarkable things happen to us over the last couple of years, but even in the midst of stiff competition, the launch of a documentary by Disney about us is an occasion of note. It’s no coincidence that we’ve been launched stateside though: it’s all part of the owners’ carefully-conceived plan to take us on an incredible journey.

The most common point which has been put to me about “Welcome to Wrexham” in recent months has been a hope that it won’t make fun of us, as a town and a football club.

It’s one of a number of bizarre concerns people have about our new direction, and in some ways I understand where they’re coming from. The very notion of Ryan Reynolds and Rob McElhenney buying Wrexham is unprecedented, and in order to process it, people are coming up with outlandish explanations.

It makes no sense to assume we’ll be painted as small-town rubes though. “Welcome to Wrexham” is part of the owners’ strategy to build us up. McElhenney and Reynolds want to make us globally popular by establishing a fairy tale: an historic club falls on hard times, and its loyal fans battle bravely to keep it alive. Then two unlikely heroes arrive to rescue them and finally give those supporters what they deserve. How would mocking us help to establish that narrative?

This leads me on to a second bizarre opinion I’ve heard rather often: that the owners are merely using the club to make a documentary which will built their profile.

Should you wonder if this is true, please stop and think for a minute. Ryan Reynolds is one of the biggest stars in the world. Rob McElhenney created and stars in the brilliant “It’s Always Sunny in Philadelphia”, which has run for more series than any other American sitcom. A fortnight ago he had a stint as host of ABC’s flagship late night chat show.

Would a reality TV show really make either of them more famous?

Their intention, of course, is quite the opposite: to make us famous. Underlying everything is a unique business plan which is as innovative as it is incredible.

We live in a celebrity-centric world where social media profile is valued highly. Yet our owners are the first people, as far as I can see, to recognise the global reach of football and look to exploit the natural links between the spheres of celebrity and sport as a way to run a football club.

Uniquely, our currency is celebrity. Would we have blue chip sponsors like TikTok and Expedia without the endorsement of our owners? Of course not!

People around the world want a piece of Ryan Reynolds and Rob McElhenney, and they know they can leverage their popularity to create income for Wrexham.

The documentary is a major part of this plan. Go onto social media and you’ll still find lots of people asking if Ryan Reynolds really has bought a football club in North Wales. A lot fewer will be asking that question when “Welcome to Wrexham” has aired.

It might have seemed fanciful when the owners suggested, on taking over the club, that they wanted to raise our profile until we were supported around the globe. Now, as we receive countless visitors to games from North America, and our social media channels are flooded with curious new fans, it’s clear that they weren’t kidding. They had big ideas for the club, and a plan to make it happen.

“Welcome to Wrexham” is a major part of that plan, with the added benefit that you might be in it! Sit back and enjoy!