Let’s get things out in the open straight away: are you one of the people who genuinely object to having “United” on the front of Wrexham’s shirt?

I don’t mean you have a casual dislike for the idea: do you genuinely feel unhappy about it?

If the answer is yes, allow me to introduce a little perspective.

I assume it’s the association with Manchester United that you’re worried about. I certainly don’t have a soft spot for them; far from it!

However, you have to admit that United are hardly natural rivals. Now if we had Chester on our shirts, I’d understand!

Instead we have a remarkably high prestige shirt sponsor, and the benefits that come from such a deal are obvious.

United Airlines won’t sponsor a football team as some strange charitable gesture. They are a massive company and, as such a serious concern, will weigh the benefits of each commercial deal they strike carefully. When they take the plunge, they’re going to be looking for an attractive brand, and they aren’t going to pay above the odds.

However, the very fact that they want to be associated with us reflects how remarkable our story is, and where they think it is going.

That means that, while they wouldn’t pay an inflated fee just to help us out, they’ll pay a realistic amount to be part of the ride. That’s not a realistic price for a generic League Two side; it’s a realistic price for a team with a tremendously high profile which only promises to get bigger.

In short, it’ll be a fair whack more than our competitors will be getting from their front of shirt deals.

Our growth continues to amaze, and in that context, United Airlines’ desire to be associated with us is understandable. We just sold out a 51,000 seater stadium for a pre-season match in the USA, after all!

Equally remarkably, Richard Sutcliffe suggested in The Athletic this week that the game will bring about an injection of £15.3 million into the local economy!

Okay, I have to reluctantly admit that Chelsea might have played a part in this too, but there’s no doubt that we are a phenomenon at the moment. Hence the desire of the biggest of brands to want a piece of the action.

I suggested earlier in the summer that our participation in tournaments like The Soccer Tournament is valuable because it raises our international profile. It’s more than that, though. It further normalises the sense that we’re a big club, that you’d expect us to be mentioned in this sort of high-flying context.

We’re regularly associated with blue chip companies now.  Seeing that might be difficult for us to fully grasp – after all, we’re just little old Wrexham, aren’t we? – but to outsiders it’s just something new to get used to.

To new fans, or international fans who are seeking out a team to become attached to, it’s a message that they’re hitching their star to a winning team. A major team. A team which United Airlines, TikTok, Expedia, VistaPrint and more want to be seen to be attached to.

So, if you’re bothered by having “United” on our shirts, please consider the good it is doing for us. Consider the alternatives too: we could be run like a number of clubs are. Heck, we could be run like we were, consistently, for the first chunk of this century!

It’s a dream come true to be looking to rise up the divisions like we are. Most commentators seem to agree that aiming for the Championship is a realistic goal. To put that into context, that’s the highest level we’ve ever reached. We’ve been going for 159 years, and we’ve spent a total of four of those years at the level we’re aiming for.

There’s no way that could be achieved unless something extraordinary happened. In the 1970s we did it because we brought through a generation of terrifically talented players who, with the addition of a couple of wonderfully judicious purchases, took us to new heights.

It couldn’t be maintained though: the financial gambles we took to get there ended up dragging us back down again.

This time, we’ve a more sustainable plan, and doing deals with high profile global businesses is part and parcel of that.

So let’s not lose sight of the big picture. Quibbling over the coincidence of a massive company’s name being associated with a football team seems pretty pointless when the money and profile they’re giving us is an important factor in our plans to rise up the divisions.

Can’t we should stop sweating over such trivial matters and try to be a little more.…united?